The campaign, drawing on evian’s long standing support of tennis championships, is set on a vibrant pink tennis court with a visual backdrop of the structured silhouettes of mountains – inspired by the brand’s famous Alpine heritage. Emma introduces Dua to her passion for the world of tennis – patiently coaching Dua on grip, technique and that all important forehand, before the pair are seen taking a break from training and hydrating with a bottle of evian ahead of some more rallies. In turn, Dua then teaches Emma some of her signature moves along to her new album track: Physical.

With this unique scenario, we created an atmosphere where the two stars dared to open up to each other and essentially had fun as they showed the audience their purest, most authentic sides – setting an example to us all to be true to ourselves. This work builds on evian’s existing brand platform which we launched in 2021and leans into the truth that sits at the heart of evian water – created completely by nature, it is bottled in its original and natural state, directly at the source, championing authenticity and lack of artifice.