Work

KFC: Coffee

Shanghai

Turning a restaurant afterthought into a status symbol.

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So we gave the average coffee cup a makeover, turned it into “The Colonel’s Coffee Bucket,” and topped it off spectacularly with the “Chicken Drumstick Stir Stick.” Each cup was covered with crafted words of wisdom from the Colonel himself, educating coffee drinkers about the quality of his coffee. We called these “Colonel-isms,” turning his coffee cups into his very own promotional channel, elevating his coffee to a status symbol and inspiring his coffee drinkers to walk confidently down the street, Coffee Buckets in hand.

Results

Over one million redesigned KFC coffee cups were distributed to stores across the nation, together with chicken-drumstick stirrers, in-store takeovers, and impact OOH support.