Created for Nike Korea, the “Choose Phenomenal” spot shows everyday Korean female athletes of diverse backgrounds and varying athletic skill alongside celebrities who have boldly made their own choices about who they want to be. These choices demonstrate that there isn’t just one path to greatness, empowering all women to be phenomenal.

A wave of women’s movements are sweeping across Korea, so this was the perfect moment to continue challenging social expectations and show women that they can and should take full control of their destinies.