“We (Nike and W+K) saw this campaign as an opportunity to make a statement and start a conversation about football in China,” says W+K Shanghai creative director Matt Skibiak.
Dong Hao, creative director at W+K Shanghai, asks, “Why can’t China be great? This film is clearly on the side of the athletes who believe it can be. Because if no one is willing to imagine going there in their heads, they’ll never get there in real life.”
But the commercial isn’t pure fantasy.