“Let The Run Tell You Why” was a celebration of all the unique motivations of authentic runners. Through a series of films, we told individual stories to prompt non-runners to reconsider running.
The films generated over 10 million views and 200,000 online interactions within three weeks. The 10K run of the Shanghai Marathon was fully booked within 3 hours—the quickest in history. We still see people using the hashtag #lettheruntellyouwhy to express their love for running on social media platforms.