Nike firmly believes that sport has the capacity to move the world forward. That vision is strengthened through “Juntas Imparables” (“Together Unstoppable”), Nike’s first ever Nike Women’s Just Do It campaign in Mexico, where the challenges of being a woman are no obstacle for those who decide to achieve their goals through sport.
“Juntas Imparables” is a movement that inspires women to make Mexico City their playground where they can expand their human potential. It’s a contagious and emotional campaign that looks to inspire women to see sport as fun, community building, and a chance to continue achieving their goals to demonstrate that together, they are unstoppable.
The campaign includes a film created in collaboration with Wieden+Kennedy and directed by Australian director Tom Noakes. Famous athletes such as soccer player Nayeli Rangel, track & field star Paola Morán, professional basketball player Casandra Ascencio, boxer Mariana “Barby” Juárez, and Olympic gymnast Alexa Moreno all make special appearances.
Additionally, the campaign included a challenge inviting all young Mexican women to get involved and celebrate the athlete within. Regardless of sport ability or physical condition, these women could join the challenge and register their squad with the goal of accumulating minutes through the Nike Training Club (NTC) App, Nike Run Club (NRC), or in face-to-face sessions at the Nike Women MX House.
The effort of each participant will also positively impact future generations. For every minute registered, Nike, in collaboration with the NEMI Foundation, among other partners, converted hours of play and physical activity for children in public schools and local community organizations over the next year, helping to build a healthier future.