As mobile phones are increasingly cast as a societal villain, Three UK is taking on the cynics and bringing some balance to the debate with its new brand campaign, Phones Are Good.
Three: Phones Are Good
LondonThree takes on the phone cynics with a new brand campaign.
AgencyLondon
October 2018
We helped Three tackle the topical assumption that "phones are bad" by reimagining pivotal moments in history if phones had been available–from starving cave-people ordering Deliveroo, to Henry VIII’s wives avoiding execution thanks to Tinder.
The time-travelling film, directed by Ian Pons Jewell, was launched on Three's Twitter, before appearing across social channels, digital, TV and cinema.
Our design team worked on press and out-of-home creative which is live nationwide.
Share on