Momo Pixel is an artist and W+K Portland art director who was tired of people feeling free to reach out and touch her hair without permission. So she created a game called Hair Nah to give people a fun, but impactful, taste of of what it's like to move through your life while also evading unwanted touching from white hands.

The issue, and the game, struck a nerve and Hair Nah earned media coverage from around the world.

In an interview with The Fader, Pixel says:

"There is a lot I wanted to accomplish with Hair Nah.

I think first is making the game. I wanted to make a fun-ass game that would give black women something to laugh about. I think that it is an uncomfortable topic and often times we don’t get a chance to stop people from touching our hair. So I was trying to give them a game to finally be able to fight back. I also wanted Hair Nah to be the thing to prove I know what I’m talking about. I think often times that young people in professions are seen as naïve because of our youth, but I knew what I was doing and I knew that I was right. So Hair Nah is like my ultimate “I told you so.”

But lastly I hoped that the game to do what it is doing now, spreading like wild fire! So that women and men who are the hair touchers, could learn to stop. That's it. Super simple. Keep your hands to yourself."

Read the rest of the interview here.