In our second global campaign for Allianz, we created “Start making cents”; a content series for investment beginners, in which Christoph Waltz educates without lecturing.
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In this second installment for Allianz, we saw the opportunity to help younger audiences feel better prepared in the world of investing, by ‘de-complexifying’ common financial topics. In each of these 6 films/episodes, Waltz performs a mundane, seemingly random action until our title translates his action into easy to understand investing advice.
This series aims to simplify a topic that’s often seen as unapproachable and complicated and raise awareness that Allianz isn’t just about insurances but also a key financial player in the investment industry.
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