Black mums are predominantly left out of the motherhood narrative. Or worse, reduced to racist stereotypes. Black Mums Upfront is a collective that talks candidly about their experiences to support and empower women and challenge stereotypes to make motherhood more inclusive. Their aim is to make Black mums feel seen, heard, understood and supported.

With the collective rapidly growing - from podcasts to brand collaborations - we worked with Black Mums Upfront on giving them a fresh new look. Our design team created a new identity, taking inspiration from the idea of ‘standing up’, and includes a fully custom logo, motion design, and photography.