The truth is all light beers are not the same. And drinkers deserve to know exactly how they’re different. So, Bud Light made a commitment to be upfront with their drinkers as the first major beer brand to put the ingredients right on the package. To get things started in a big way, we created a film about the epic journey to return a wrongly delivered barrel of corn syrup to its rightful owner.
Bud Light: Ingredients
BeveragesNew YorkBud Light talks ingredients on advertising's biggest stage.
AgencyNew York
February 2019
Unlike other light beers, Bud Light is brewed with just four ingredients: barley, rice, hops and water. No corn syrup. No preservatives. No artificial flavors. While all light beers are low in calories and carbs, they are not all made the same. Bud Light showed their commitment to transparency through the label on packaging in the entertaining ways that only a medieval kingdom could.
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