This summer, Coca-Cola is launching a new campaign, created to spark memories of the magic associated with enjoying a Coca-Cola.
The work celebrates the iconic taste of Coca-Cola and its unique ability to transport you to special moments and memories associated with the feeling of taking that first sip.
The campaign is led by a TVC which follows a woman enjoying a Coca-Cola and as she feels the distinctive bubbles of her first sip, she is transported back to memories of being on a beach, playing sport and dancing with friends. A giant animated tongue illustrates how the distinctive Coca-Cola taste behind each sip features in fond memories from summer holidays to sporting events. The spot is directed by Ernest Desumbilais and produced by Iconoclast.
The work, which launched in the UK in July and is rolling out across Europe this summer,
is supported by out of home, digital experiential and PR.