Our two-part campaign under this platform features two films, the first (above) starring Dua Lipa – global popstar and evian brand ambassador. The second (below) ‘Drink Water’, is an ode to nature, depicting the truth of evian water: a 15-year natural filtration journey, through the pristine French Alps, before reaching the natural source of Evian-les-Bains.
Dua Lipa was announced as evian’s new global ambassador in July 2020. A champion of the young-at-heart, Dua empowers those who have new ideas and authentic energy that will challenge the status quo and regenerate the world; moving culture forward with their passion and consciousness. Featured in the documentary style 90-second film, directed by Vincent Haycock, we see Dua Lipa walk on stage to complete a soundcheck. In her truest form, relaxed and happy she starts to sing a mesmerizing a cappella version of her hit single ‘Levitating’, and we are shown the power of letting your true self shine as she showcases her innate talent.