Two days before the World Cup, Budweiser was banned from selling beer at stadiums in Qatar, which left thousands of liters of beer without a home. The news took the world by storm. And it seemed as though their multi-million dollar presence was a bust.

So on the first day of the tournament, we partnered with the brand to craft a bold answer: the entire stock of Budweiser beer warehoused in Qatar would be sent to the winning country for free. The entire world was invited to #BringHomeTheBud.

Within minutes, the world took notice. The call took over the stadiums and the streets. Budweiser became the most talked about topic before kickoff, and it only continued as fans were heard roaring chants in the stadium during the opening match: “Queremos Cerveza! (We Want Beer!)”. The slogan took over field boards and spread across the world through a global blitz, with giant red crates of Budweiser dropping around the world. An unprecedented OOH that would only be opened by the winning country.

And with the help of athletes, key influencers and thirsty fans, the hashtag #BringHomeTheBud has evolved into a global rallying cry for countries to root for their team to not only win the trophy, but to bring home all that extra beer. As the World Cup continues, results keep rolling in:

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Even the New York Times took notice.

With the competition at an all time high, the campaign turned what could have been the biggest sponsorship failure in history into an opportunity that brought Budweiser to a new level worldwide. An opportunity that gave a new purpose for fans to root during the World Cup all around the globe and that gave Budweiser an unprecedented place in consumer's hearts.

As the official beer sponsor of the FIFA World Cup, Budweiser debuted its global rallying-cry for fans months before the tournament even began: “The World is Yours to Take.” As part of the expansive campaign Lil Baby performed the Official Budweiser Anthem.

Budweiser's "Tunnel" features global football icons Lionel Messi, Neymar Jr., and Raheem Sterling, and their fans making their way through the player’s tunnel toward the FIFA World Cup pitch. The tunnel is a metaphor to connect fans to the emotion and anticipation the players feel before the match, inspiring them to take the next step in their journey towards pursuing their dreams. And the track to the spot is the iconic Tears for Fears’ anthem “Everybody Wants to Rule the World.”

Directed by Brazilian directors, JUNGLE via Blink, "Match Day" features some of the best footballers to ever play the game including cover stars Kylian Mbappe, Sam Kerr, Zinedine Zidane, Vinicius Junior, Virgil Van Dijk, Jack Grealish and Chloe Kelly.

“Regardless of where you are in the world, there is nothing quite like the energy that builds in anticipation of a big football match,” said Paul Marr, Senior Director and Head of Creative at EA SPORTS. “We set out to depict that energy with a simple idea—the world’s game gets its match day— in celebration of an especially stacked FIFA 23 that will bring fans two World Cups, HyperMotion2, and women’s club football for the first time ever.”

Jupiler collaborated with two of the world’s biggest DJs to support its beloved Belgian football team, the Red Devils, at the World Cup. The Belgian beer brand has been a proud partner of the national football team for more than 30 years and enlisted the homegrown talents of DJs Dimitri Vegas and Like Mike to create ‘Believe’, an unofficial anthem for the World Cup. The campaign featured a rousing music video and a TV spot featuring the Belgian team.