“Let’s Be Kids” brings to life what Fisher-Price has been committed to doing for years: elevating kid culture and giving a voice to its uniqueness while helping parents remember what it was like to be part of it.

To accomplish this, we re-introduced the brand by inviting grownups back to a place they might have forgotten with “Welcome Back,” which launched during the 71st Emmy Awards.

After welcoming adults back to childhood, we kept the magic going with product spots for a variety of Fisher-Price toys that help us imagine what’s going on in the heads of children at play.

Taken together, the campaign was all about reminding adults that the way kids see the world and the power of their imaginations is something we all benefit from being around and remembering. We remember that a simple red wagon can become an indispensable part of an epic adventure, that a toy walker can give us our first taste of freedom, and that a random collection of toys can form an imaginary land where anything is possible.