While Ford's F-150 Trucks are built from a foundation of grit and toughness, Ford continues to lead the way on expanding the definition of Tough in this latest campaign.
Gone are the days where a steely upper lip and pure brawn win the day. As a brand tied to this classic vision of physical toughness, Ford is introducing their all-new 2021 F-150 truck through a campaign that dimensionalizes what it truly means to be Built Ford Tough.