Our latest campaign for Ford's all-new Explorer vehicle celebrates the everyday explorer – from the ones who go off-roading to those picking up the kids at camp, and everyone in between.
The campaign builds on Ford’s #ExploreOurAmerica effort, encouraging people to get out there and experience the world in different ways by redefining what exploration actually is. Laddering up to the brand’s confident ‘Built Ford Proud’ ethos, we created the spots to celebrate the Explorer’s first complete redesign in 8 years.
Because great SUVs, like great explorers, are prepared for anything and everything.