Heinz UK came to us with a saucy challenge: with ketchup and mayonnaise, everyone knows 'It Has To Be Heinz.' But Heinz boasts an extensive lineup of sauces far beyond these classics. The problem is, no one knows about them.
Instead of just telling people about Heinz’s sauce obsession, we decided to show them, with a bold and surprisingly tasty combination of not one, not two, but all fourteen sauces. We called Every Sauce – a limited edition Heinz sauce created to promote their entire Flavourz range.
Nearly 50,000 people signed up for a chance to get their hands on the sauce, and we awarded it to 100 lucky winners in the UK, leaving thousands of hopefuls asking for more.
