Today in China there are over 600 million gamers, yet society largely still perceives gaming as a waste of time. It’s why HP OMEN and Wieden+Kennedy Shanghai champion gamers in a new campaign called “ACHIEVE GAMEFULNESS,” which celebrates the positive impact that PC gaming has on the mind.
ACHIEVE GAMEFULNESS is an integrated campaign that includes wild, science-inspired visuals, brain-scanning experiential, and three otherworldly 30-second films—all encouraging gamers to achieve an enhanced skill set by playing video games.