Newborn babies are bundles of joy, but the arrival of a child always brings new challenges to a family. After the baby moves in, suddenly the family home can feel a lot smaller and a lot messier. This campaign for IKEA uses the exaggerated size of ‘Godzilla baby’ to show how overwhelming it can feel to bring a new baby into your home. As she takes over the house, the parents must rely on dependable and flexible home furnishing solutions to accommodate their evolving needs.
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