Reflecting how the platform behaves, the campaign’s executions aimed to inspire and excite the audience about the many possibilities available to express themselves. Film content presented small, unexpected moments that are instantly sharable and dynamic outdoor was contextual to the user’s environment. Within the Instagram app, function drivers educated users about the array of features. These executions playfully worked together to remind users that Instagram Stories is the place to share life’s highlights and all the casual, everyday moments in between.