To outright own May as the month of Mayo, we launched the #KraftMayodorsement Contest; celebrating and rewarding true mayo lovers.
We officially signed Clint Thrasher, aka The Mayo Man (known for eating a gallon of Kraft Real Mayo at a minor league baseball game), and kicking off the search for our next Mayodorsement. We encouraged people to prove their mayo love by creating and posting mayo-ful content on Instagram and Twitter, with the winner being announced at our Mayo Draft at the end of the month. The winner will receive a $10,000 signing bonus as the next Mayodorsement, a custom jar of Kraft Real Mayo with their face on it, and get a Nike-esque billboard announcing their deal. Building a roster of Mayo-philes is a natural step for Kraft Mayo, the Mayo of Mayonnaise.