At NBA All-Star Weekend, Michelob ULTRA will transport fans back to 1993, opening an NBA JAM x Michelob ULTRA themed barcade, selling custom NBA JAM Cans, creating a player’s bag seeding kit for influencers, and releasing an animated film in the classic NBA JAM style. Check out our 90s style merch, and a one-of-kind TraxNYC collab on enjoyitlikeits1993.com.
