For the 2024 UEFA European Football Championship, Nike explored the minds of the world’s greatest footballers, and the mad lengths they go to for footballing brilliance.
From cryochambers to eating cow hearts, obsessing one skill to training sessions that would make us mere mortals shudder, these athletes have unleashed something that lies in all of us waiting to be awoken: a little madness.
It’s an unfiltered take on what it takes to be the best; one that will have half of us shaking our heads and the other half ready to take obsession where we’ve never taken it before.