As a nation, we spend hours of our day staring at screens. Which means days of our year and years of our lives are lost to TV or social feeds, staring at pieces of flattened glass of various shapes and sizes, immersed in the virtual lives of ourselves and others.
Nike’s campaign, "Time is Precious,” makes the light-hearted point that time spent binge watching, scrolling through news-feeds, and living vicariously through the lives of others on social could be replaced by getting out and running. Or Training. Or both.