Everybody’s making NFTs these days but we thought it was kinda weird that people are paying millions of dollars for something you can only enjoy with your eyes. That’s why we created the World’s First Smellable NFT for Old Spice.
During a two hour livestream on Twitch, nearly 25k streamers helped six artists to craft this majestic digital masterpiece through tens of thousands of comments.
If you were planning on going to the MOMA to smell it for yourself then we have some terrible news. The only way to sniff the finished piece is with this large and super fashionable nose helmet VR device that we gave away to one lucky viewer whose identity we have to withhold so bad guys don’t try to steal it.
Still don’t know what a smellable NFT is? Neither do we. But we can find out together on Twitch.TV/OldSpice.