In 2019, Men Have Skin Too established a nighttime world where Old Spice fueled relationship drama between actors Deon Cole and Gabrielle Dennis. Fans loved it. They clamored for more. And so in 2021, we're bringing the campaign back. Like with any tasteful primetime show, we've upped the ante in Season Two with more drama, more luxuriousness, and more cameos.
The first spot, "Mother-in-Law," features an appearance by living legend Patti LaBelle and premiered during the NBA Playoffs.