In 2019, Old Spice and Danner partnered to create a special-edition pair of Danner boots. Each sole of these special edition Danner boots features a foot print ad created in the W+K design studio for the nature-inspired scents from Old Spice. The boots leave no trace, save for one very self-aware, hyper-targeted advertising message in the dirt that reads: “Take only photos. Buy only Old Spice.”
Portland
224 NW 13th Ave
Portland, OR 97209
USA
503 937 7000