Oppo is one of the largest phone brands that you’ve never heard of (#2 in China and #4 globally) . While the world still sees Oppo as just another phone manufacturer in China, it has proved its prowess through relentless and obsessive focus on beauty, function and design. In 2019, W+K Shanghai partnered up with this aspiring brand to reposition itself as an innovative brand of color, imagination, and humanity through the launch of Oppo’s brand new series Reno.
The release of Reno series was officially announced with the film “Ingenious Factory” where a seemingly dull monotonous assembly line quickly escalates into a colorful studio of creators and tech innovations.
Having established a playful tonality for the brand, we created a series of product feature films that brought Reno’s impressive tech features to life in colorful and humorous ways, repositioning Oppo as an innovative tech brand full of imagination and humanity.
