As Participant approached its 15-year anniversary, it had big ambitions of moving the company from an entertainment industry standby to a more consumer-facing brand; all in an effort to bring the company's legacy and commitment to social impact storytelling to the masses.
A strategic, visual and brand refresh sought to bring the essence of the company to life. The visual identity called on the company's rich filmmaking history and its impact roots to create a new logo that at once has elements of a tactical film strip, a flag planted in the ground to signify taking a stance and a call for change, and the letter 'P' to reinforce the company's name.
The brand film took inspiration from Participant's films across narrative and documentary, going beyond a standard industry reel to weave a story of a company with the ambition to not only stand up for what is right, but actually do something about it; moreover, setting out a call to action inviting other "participants" to join the good fight: Participants Wanted.