India’s largest online poker brand wanted to pitch their game as fair, fun, and accessible. That meant changing the mainstream Indian perception of poker being an unpredictable game that’s always at the mercy of luck, whether good or bad or both. Working with the PokerBaazi team, we developed a full-scale campaign that put the power back in the hands of the player. A cheeky but profound reminder that luck may be a winner everywhere else in life, but in poker, it doesn’t play at all. The brand platform of You Hold The Cards was launched with a film starring Bollywood actor Shahid Kapoor.