Royal Enfield is known for its handcrafted machines, each made with love, engineered with purpose, and designed to have its own unique character. This character is reinforced by Royal Enfield's cultural DNA—by where it was born, and by where it is now built, the Indian city of Chennai.

Handcrafted In Chennai is a tribute to the people who build, sell, ride and maintain the machines, and to the city that Royal Enfield calls home. The film captures the local flavour of Chennai, its streets, the daily life of its residents, and the factory where the bikes are made.

The campaign was distributed in cinemas, digital channels and other media channels across India, supported by print executions.