Last year, Sprite launched their Thirst For Yours platform which seeks to inspire young Black creators to do more and dream bigger. To showcase their commitment to this effort, Sprite is working with BLM and other local community organizations to help make the next generation’s dreams a reality.
Sprite launched The Give Back, starting in Atlanta, where Sprite is collaborating with five of hip-hop’s most influential voices to support community partners they believe are doing the best work to support creators and uplift the Black community. The TV spots around the effort were created by sourcing imagery from young Black creators.