As mobile phones are increasingly cast as a societal villain, Three UK is taking on the cynics and bringing some balance to the debate with its new brand campaign, Phones Are Good.
Three: Phones Are Good
LondonThree takes on the phone cynics with a new brand campaign.
AgencyLondon
October 2018

Three out of home


We helped Three tackle the topical assumption that "phones are bad" by reimagining pivotal moments in history if phones had been available–from starving cave-people ordering Deliveroo, to Henry VIII’s wives avoiding execution thanks to Tinder.
The time-travelling film, directed by Ian Pons Jewell, was launched on Three's Twitter, before appearing across social channels, digital, TV and cinema.
Our design team worked on press and out-of-home creative which is live nationwide.
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