"Spreading Tax Expertise Across the Land" marks TurboTax's eighth consecutive appearance in the Super Bowl.
The spot is a continuation of the "Straight To You" brand campaign, which showcased TurboTax Live experts that come to you on your terms, providing people with as little or as much help as they need to get taxes filed with complete confidence.
For America's biggest football game, which falls on one of the biggest DIY tax filing weekends, we doubled down on showcasing TurboTax Live experts coming to you and answering some of the most unique tax situations across America. The 45-second spot was directed by Andreas Nilsson (Biscuit).