Many people have long misunderstood Visa as a credit card, while Visa is actually much more than that. This campaign, and the film “Meet Visa” will open people’s eyes to the power of Visa, the network - always in the background working in a number of ways to uplift people all over the world, by giving them access to the global economy.
Credit and debit cards run on the network, but they’re just a part of the bigger picture. The aim here is to show people what this iconic brand has really been about all this time, and help people realize what an age of more access could mean for all of us.
