vitaminwater collaborated with musical icon and dimensional muse, lil nas x, as one of the many faces of our “nourish every you campaign.” We’re releasing six mini music videos (with a brand new lil nas x song), showing how six different vitaminwaters nourish all of the you’s in you. We're bringing our “nourish every you” message to OOH, Digital, Times Square, and pop-ups because when we start nourishing and acknowledging all of our sides (insecurities, complexities, and taboos, included), that’s how we get to “healthy.”
